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About Betty Crocker

For over a century, Betty Crocker has been America’s source for modern cooking instruction and trusted recipe development. That rich heritage and culinary knowledge lives on in our commitment to celebrate the Betty in all of us — by sharing our passion for food, valuable test-kitchen wisdom, and lifestyle expertise — straight from our kitchen to yours.

Our Mission

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Since 1921 when Betty Crocker began answering questions about baking by letter, she’s been working to teach people to cook. From letters and radio to cookbooks and television to the establishment of BettyCrocker.com, her aim has stayed true. Home cooks have come to rely on Betty for her helpfulness, trustworthiness, and quality. From cooking fundamentals to clever shortcuts made possible thanks to her dependable products, Betty continues to inspire home cooks across the world.

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